Author: witneyseo

  • There’s No Such Thing as One-Time SEO

    At Witney SEO, we know that search engine optimisation isn’t a one-and-done task. SEO is an ongoing process that requires regular attention to ensure your business remains visible and competitive in local search results.

    Search Engines Are Always Changing

    Google is constantly updating its algorithms to provide users with the most relevant and high-quality search results. This means that what works today may not be as effective tomorrow. If your business isn’t keeping up with these changes, your rankings could slip, and potential customers may struggle to find you online.

    By consistently refining your SEO strategy, you ensure your business stays ahead of the competition and continues to attract new leads.

    What Ongoing SEO Involves

    To maintain and improve your online presence, you need to regularly update and optimise several key areas:

    Google Business Profile Optimisation

    Your Google Business Profile (GBP) is one of the most important assets for local search. Keeping it updated with accurate information, fresh content, and customer reviews helps you stay relevant and rank higher in local searches.

    Local Citation Building

    Listing your business in trusted online directories strengthens your credibility with search engines and boosts your local rankings. Ensuring consistency across these listings is key to maintaining trust and visibility.

    Website Optimisation

    Your website needs ongoing improvements to perform well in search results. This includes updating location-specific pages, enhancing content, and implementing structured data (schema markup) to help search engines understand your business better.

    Review Management

    Customer reviews play a significant role in local SEO. Regularly requesting and responding to reviews improves your reputation and signals to Google that your business is active and trustworthy.

    Regular Content Updates

    Publishing fresh, relevant content helps keep your audience engaged and tells search engines that your website is a valuable resource. Blog posts, service updates, and FAQs all contribute to improved rankings.

    Performance Tracking & Adjustments

    SEO is never static. Monitoring your website’s performance, tracking keyword rankings, and analysing search trends allow you to make necessary adjustments to stay ahead of competitors.

    Why Ongoing SEO Matters

    Continuous SEO efforts offer long-term benefits, including:

    ✅ More local enquiries and new customer leads
    ✅ Increased visibility in search results
    ✅ A stronger online reputation
    ✅ Higher chances of appearing in the ‘Local Pack’ on Google
    ✅ More website visits and phone calls
    ✅ A competitive edge over businesses that neglect ongoing SEO

    Let’s Keep Your Business Growing

    If you want your business to maintain its rankings, attract new customers, and continue growing, ongoing SEO is essential. At Witney SEO, we manage your SEO strategy so you can focus on running your business.

    📞 Call us: 01993 357578
    📧 Email us: hello@witneyseo.co.uk

  • Local SEO Frequently Asked Questions

    What is local SEO?

    Local SEO is about making sure your business appears in search results when people in your area are looking for the services you offer. Unlike general SEO, which focuses on ranking nationally or globally, local SEO helps your business show up for location-based searches—like “electrician in Witney”—so you get found by the right customers in your area.

    How do you know if you need local SEO?

    If your business serves customers in a specific location, Local SEO is essential. Whether you run a trades business, a local shop, or provide professional services, optimising for local search terms ensures potential customers can find you when they need you. If you rely on local customers to grow your business, Local SEO isn’t optional—it’s a must.

    How long does local SEO take?

    SEO is a long-term strategy, not a quick fix. You may start seeing improvements within a few months, but significant results typically take 6-12 months. Every business is different, but our focus is always on delivering sustainable, lasting results, rather than quick wins that disappear overnight.

    How much does local SEO cost?

    The cost of Local SEO depends on your industry, competition, and the work required to get you ranking. Prices typically start from £750 and increase based on your goals. A well-executed SEO strategy is an investment—it helps attract more customers, generate more enquiries, and grow your business in the long run.

    Is local SEO worth it?

    If your business relies on local customers, then absolutely—Local SEO is one of the best investments you can make. More than 60% of people searching on Google never leave the search results page, so if your business isn’t optimised for local search, you’re missing out on potential customers. Local SEO makes sure people find and choose you when they need your services, leading to more leads, more customers, and more revenue.